Showing 1 - 10 of 1,467
and Lusch (2004a) make use of a powerful narrative of redemption in which marketing is seen to be saved from a potentially … marketing, and in the successful promulgation of a new movement within the academic marketing community, of persuasive language …
Persistent link: https://www.econbiz.de/10014892279
marketing lens. The scale is found to be a valid and reliable tool to measure customer attitude to engage in value co-creation.  …
Persistent link: https://www.econbiz.de/10014849815
Purpose Fierce competition drives software vendors to rely on Software-as-a-Service (SaaS) strategies and to continuously match new releases with customers’ needs and competitors’ moves. Such recurrent release practices pose specific challenges for software vendors which shape how they...
Persistent link: https://www.econbiz.de/10014843756
Purpose – The purpose of this paper is to address the effects of retail out-of-stocks from a service-dominant (S-D) logic view. Design/methodology/approach – Conceptual, combining classic S-D logic research with recent research of S-D logic in supply chains, and applying this to...
Persistent link: https://www.econbiz.de/10014794443
Purpose – This paper aims to adopt service-dominant logic (SDL) to empirically explore network configurations resulting from the provision of goods, goods and services, and solutions. Design/methodology/approach – This paper uses a single, in-depth, exploratory case study in a truck...
Persistent link: https://www.econbiz.de/10014794509
Purpose – The purpose of this paper is to describe the conversion of knowledge into value by examining the confluence of service-dominant logic (S-D logic), supply chain management (SCM), human resource management (HRM), and neuroeconomics. S-D logic suggests that knowledge is the raw material...
Persistent link: https://www.econbiz.de/10014794723
Purpose – Research suggests that service-dominant logic (SDL) is well suited to support supply chain management (SCM) research and practice. Qualitative research has shown that SDL is particularly consistent with an outcome-based supply chain strategy known as performance-based logistics...
Persistent link: https://www.econbiz.de/10014794835
Purpose – This paper aims to apply service-dominant logic thinking to the field of supply chain management (SCM) in order to classify, structure, and analyze different types of supply chain services (SCS) collected from interdisciplinary literature. The authors investigate how value is...
Persistent link: https://www.econbiz.de/10014794836
Purpose – The purpose of this paper is to provide further insight into operations management of the product-service (P-S) transition, known as servitization, and the resulting product service system (PSS) offerings. In exploring the P-S transition, this paper adopts a service-dominant (S-D)...
Persistent link: https://www.econbiz.de/10014791374
Purpose – The purpose of this paper is to investigate the management of the logistics-manufacturing interface between the manufacturer and its logistics service provider from the perspective of the service-dominant (S-D) logic. Design/methodology/approach – The approach adopted is that of...
Persistent link: https://www.econbiz.de/10014781307