Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying,...

Purpose – This study aims to examine the association between a number of variables pertaining to marketing strategy and business performance of small construction firms in Tianjin, China. Design/methodology/approach – The paper consists of a qualitative pilot study and a quantitative main...

Purpose – This study aims to use the Timmons model to identify the pattern of entrepreneurial activity at micro‐level in China. Design/methodology/approach – The paper employs a self‐administered questionnaire survey approach, involving a sample of MBA students and general public in...

Purpose – This study aims to compare rapid‐growth companies with slow‐growth ones in order to provide fresh insights into the attributes of Chinese rapid‐growth companies through an integrated research framework, which was adapted from the framework proposed by Wiklund and by Barringer....

Purpose – This cross‐national study seeks to examine the service quality dimensions and advertising appeals conveyed in services advertisements in the USA and Korea. Design/methodology/approach – Using Hofstede's cultural dimensions as a basis for distinguishing cultures, this study...

Purpose – To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages. Design/methodology/approach – A survey was administered to Korean, European, and US female consumers. Cluster analysis is used in an...

Purpose – The primary aim of this article is to identify theoretical foundations that can be used in research on social media in the context of international advertising research. An additional objective is to identify future research directions for theory building in this research area....

More than 2,000 Korean and US television commercials were analysed to determine how soon, how long and how many times the brand, company ame and product are presented. These variables represent important decisions that must be made by those who create television commercials. Significant...

While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors...