Consumer behavior in international markets is a topic that is still ot well understood. Proposes a framework, called the A‐B‐C‐D paradigm. Suggests that a marketer examine four stages – access, buying behavior, consumption characteristics, and disposal – covering the entire spectrum of...

Purpose – The purpose of this paper is to clarify the status of e‐commerce in terms of limitations, problems and barriers facing the application and use of e‐commerce in Jordan. Design/methodology/approach – A questionnaire approach was employed in this research study to obtain the most...

Purpose – Despite the spread in usage and ownership of credit cards, few studies have examined its effect on consumer debt in developing nations. The main purpose of this paper is to understand consumers' attitude and spending behavior using credit cards. Design/methodology/approach – This...

Purpose The purpose of this paper is to identify the main factors influencing the adoption of Islamic banking services in Tunisia. Design/methodology/approach The paper presents primary data collected by self-administered questionnaires involving a sample of 239 respondents located in Tunis...

In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the...

Purpose – The purpose of this paper is to assess the quality of Tehran pharmacies' services and their impacts on the pharmaceutical firms, to highlight forces behind the current situation and suggest some improvements. This provides the means for pharmaceutical companies to differentiate...

Purpose – The purpose of this paper is to establish and test the role of religiosity, ethnicity, individual basic values, and consumer innovativeness in influencing consumer acceptance of novel products. This paper specifically addresses: the driving force of religiosity and ethnicity and...

Past studies indicate that there is a close relationship between spread of credit card usage in a country and its stage of socio‐economic development. With increased level of socio‐economic and technological development, credit card usage particularly increases in developing countries....

Purpose – The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where...

Purpose – The purpose of this paper is to validate the CSI scale and segment young adults from a developed and a developing country on the basis of their consumption styles as consumers. Design/methodology/approach – The research was conducted in France and Turkey. To determine the...