Swahn, Johan; Mossberg, Lena; Öström, Åsa; … - In: European Journal of Marketing 46 (2012) 11/12, pp. 1628-1646
sensory labelling as a marketing tool for various food products, such as apples, in a grocery retail store. Originality …/value – This study shows the importance and value of sensory description label marketing for food products in grocery retail stores … interplay of sensory perception of food and the formulation of marketing labels, or taste marketing. This paper also addresses …