Purpose – This paper aims to study country of origin perceptions of Lebanese consumers with respect to potato chips, the correlation involved between country of manufacture and consumer behavior; purchase intent; and product quality. Design/methodology/approach – Four hypotheses in respect...

Purpose This study aims to examine peer perceptions of a parent dining in a fast-food restaurant with their child. Design/methodology/approach A vignette approach was used to explore consumer assumptions and normative data using a four-country online survey of parents, with 1,200 respondents...

Purpose The purpose of this paper is to develop an approach to measure business sustainability in food service operations. The main objectives are to understand the concepts of business sustainability and, after constructing a framework based on a literature review, to assess the relation...

Purpose – The purpose of this paper is to analyze the fast food market and customer attitudes in Russia, and outline successful and questionable strategies of the Western fast food companies in their attempt to penetrate the Russian market. Design/methodology/approach – The objective has...

Purpose The episodes of customer rage with employees during service encounters are common and adversely affect the long-term commitment of employees with an organization. The service organizations, in an effort to control employee turnover, are striving hard but have failed. There are a wide...

Purpose This study aims to understand how the institutional and populational characteristics of a Brazilian city, that is, size, gross domestic product (GDP), life expectancy, education, violence and amount of workers benefiting from PAT (Workers’ Food Program) bias the agglomeration of...

Purpose The purpose of this paper is to explore the location decision of multinationals across major cities in Latin America. Based on agglomeration economics and institutional theory, the paper explores whether institutional quality of a city can temper the attraction of agglomeration factors....

Purpose – To explore mothers’ attitudes to fast food companies’ use of toy premiums as a marketing technique. Design/methodology/approach – Two focus groups and 12 individual interviews were conducted with 21 mothers of young children. Findings – The mothers considered toy premiums to...

Purpose – The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university students' intention to buy alcohol and attitude towards alcohol consumption. Design/methodology/approach – Data...

Purpose The purpose of this paper is to examine macroeconomic factors that are significantly related to consumption of various alcoholic beverages in Russia. Design/methodology/approach The authors consider 78 Russian regions for the period from 2008 to 2012. Data were collected from the Federal...