Yeoh, Poh‐Lin; Jeong, Insik - In: European Journal of Marketing 29 (1995) 8, pp. 95-115
, entrepreneurship and organization theory. On the basis of two entrepreneurship‐based strategic postures, export performance is …For decades, export performance has generated interest among researchers and public policy makers. However, despite … extensive investigations, export marketing is still lacking in theoretically‐grounded conclusions. Attempts to overcome this …