We live in an aging society, thus, it is important for businesses to develop a solid understanding of the older consumer. The food and grocery store industry is no exception since mature consumers spend more money on the average at food stores than their younger aged counterparts. Because there...

Purpose – This paper aims to underline the effects of shopping value on customer satisfaction and to determine its antecedent variables. Design/methodology/approach – A qualitative survey through interviews with hypermarket customers was first carried out. It was followed by a quantitative...

The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and...

Presents an account of a study which examined consumer perceptions of bonus pack offers. A bonus pack is a manufacturer’s sales promotion technique of giving the buyer an extra quantity of a product at the usual price (e.g. an extra 6 oz free; buy four, get one free). No scholarly research on...

Dunkin’ Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route to market entry and expansion worldwide. The original historic roots of the company are in the USA and despite wide international expansion...

Home center retailers are adopting interorganizational information system (IOS) technologies to reduce order cycle time and improve inventory management. One such technology is electronic data interchange (EDI). Examines EDI adoption in the wood products supplier – home center buyer channel....

We develop a general paradigm of organizational buying and customer preferences at several authority levels within retail firms. The paradigm includes ten propositions, including the following three: (1) Organizational buying involving persons at several authority levels occurs for purchases...

Develops an orientation system for measuring customer satisfaction. Reveals dimensions of satisfaction experienced by retailers, taking account of the relevant literature, empirical studies on the satisfaction of retail organizations with their suppliers and the results of discussion with...

Noting the lack of research on cultural effects on retailing, the present study uses the cultural framework developed by Hofstede as the foundation for an investigation of loyalty to domestic retailers. A multi‐country survey of consumer attitudes about domestic versus international retailers...

Purpose – Reflects on experiences when traditional IT approaches were used to design large IT systems and ended in failure. Design/methodology/approach – The requirements‐gathering process is usually a very complex affair and can represent a major obstacle to successful system development....