Purpose – Environmental changes require higher levels of corporate authenticity when communicating with stakeholders. This is achieved by a congruence of stakeholder and brand identities. Focusing on employee identity, the purpose of this paper is to explain relationships of factors predicting...

Provides comparative empirical evidence drawn from studies carried out in the USA and the UK respectively. Indicates that even allowing for the time period between studies, differences exist in how managers from both US and UK exporting companies rate three sets of attributes in their...

Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were...