As American firms formulate competitive strategies for the 1990s and beyond they are realising that significant profit opportunities exist outside the United States. As managers deal with globalising their logistics systems to support overseas marketing efforts transportation becomes an...

Aims to provide a model of technology strategy, which shows how firms can strategically plan for and adopt new information technology. The critical issue in managing technology strategy is to assess the role which it can play in enhancing the firm′s competitive position through improving its...

Reports on an investigation of the buying behaviour of air freight forwarders and tests the validity of one particular model of buying behaviour. The dominant buyclass in freight forwarding is seen to be a modified rebuy and the model is seen to be appropriate. The significance of service rather...

Airport retailing is an under‐researched area of study. It is also a sector displaying significant year‐on‐year growth. This paper examines the structure of the supply chain within airport retailing and the main factors that differentiate it from its downtown counterpart. It describes the...

Explains how DHL International is reshaping a highly successful transport company of today into a service provider of logistics solutions for tomorrow. Explores the significance of value‐added services – the term “courier” is no longer applicable in today′s competitive global...

Market research is drawn on to examine the hypothesis that passengers′ perceptions of in‐flight service are influenced by cabin crew composition. The conclusions, very generalised, are that customers do have preferences to be served by a cabin crew team that has a high proportion of young...

This paper outlines some strategic considerations in the transition of an organization from essentially a research and development or design environment to an operational or production environment. We propose a transition life cycle model that is in agreement with the existing life cycle models....

Purpose This paper aims to explore the effectiveness of children as advertisement endorsers in the airline context, including images of safety and reliability. Design/methodology/approach This paper is intended to examine the advertising effect of endorsers (celebrities, CEOs, experts, consumers...