Purpose – Neonatal healthcare is a critical issue in public health management. The purpose of this paper is to analyze neonatal health in South Asia. This paper specifically examines the neonatal period of an infant's development, the time from birth to the first 28 days, and the importance of...

Purpose – The purpose of this paper is to explore perceptions of family-to-family (F2F) information centres by health care providers serving Hispanic and African American families of children with special healthcare needs (CSHCN) and how that information can be used to enhance effective...

Purpose – The purpose of this article is to investigate the effectiveness of the Supernanny reality television programs in teaching parenting techniques and changing parenting behaviors. Design/methodology/approach – A telephone survey was conducted with a random sample of 400 respondents...

Purpose This study aims to contribute to the understanding of how elements of the socioecological system shape individual behaviors. The problem of childhood overweight and obesity is analyzed as existing within a complex system of relationships at different levels by means of system dynamics...

Purpose – The purpose of this paper is to examine the relationship between self-enhancement and helping behavior/intentions. Some people are more inclined than others to engage in helping behaviors. Determining what individual characteristics are related to helping behavior could have...

Purpose – The purpose of this paper is to reflect upon social marketing and its implications for the contemporary marketing practices (CMP) classification scheme. Design/methodology/approach – The paper adopts a theoretical approach. Examples from the public engagement with science are used...

Purpose – The purpose of this research is to test the applicability of a model showing the relationship between a set of modified MARKOR scales used to measure market orientation (MO) and a set of organizational antecedents in an emerging market. Design/methodology/approach – The study is...

Purpose – The purpose of this paper is to examine the role of social marketing programs in preventing drunk driving, and how protection motivation theory (PMT) can be used to create effective anti drunk driving communications. Design/methodology/approach – Communication and program materials...

Purpose – In recent years, “trade up” argument has gained momentum. It argues that international integration can benefit developing countries' environments by fostering the adoption of voluntary environmental standards, such as International Organization for Standardization (ISO) 14001...

Purpose – Almost 40 years after Zborowski in People in Pain demonstrated that cultural orientations underlie reactions to pain and willingness to accept treatment, and despite documented high US prevalence rates for acute and chronic pain, little is known about health beliefs regarding pain....