Showing 1 - 10 of 304
Purpose – Neonatal healthcare is a critical issue in public health management. The purpose of this paper is to analyze … neonatal health in South Asia. This paper specifically examines the neonatal period of an infant's development, the time from … they may require. In addition to examining neonatal health and those diseases/problems that afflict children without proper …
Persistent link: https://www.econbiz.de/10014795821
Purpose – The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of peer influence compared to personal factors in explaining perceived importance of snack attributes;...
Persistent link: https://www.econbiz.de/10014907196
meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends … awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related … marketing based on the health and environmental co-benefits of reduced red meat consumption.  …
Persistent link: https://www.econbiz.de/10014675401
Purpose – The purpose of this paper is to examine spending pattern of Chinese migrant workers from rural regions to urban cities from a social identity perspective, which stems from Chinese Hukou system (household registry system). This study proposes a theoretical model for consumer utility...
Persistent link: https://www.econbiz.de/10014675543
Purpose – The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the choice of marketing strategy needs to be carefully considered so that it is appropriate for a...
Persistent link: https://www.econbiz.de/10014722468
Purpose – Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government...
Persistent link: https://www.econbiz.de/10014722746
Purpose – This research aims to extend the social marketing literature by considering the network effect as a social marketing tool. The network effect is seen as complementary to traditional social marketing tools. Design/methodology/approach – The authors study the implementation of a good...
Persistent link: https://www.econbiz.de/10014722892
Purpose – The purpose of the editorial is to accompany this special issue on “Social marketing: social change”. Design/methodology/approach – The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this...
Persistent link: https://www.econbiz.de/10014723868
shed new light on this debate using two alternative ethical frameworks: the theory of just health care (TJHC) and … for guiding decisions about the selection of target audience(s) in health-related contexts. Practical implications – In … unintentionally entrench pre-existing disparities in health knowledge. Originality/value – The application of the TJHC and ISCT to …
Persistent link: https://www.econbiz.de/10014724228
interviewed 30 young adults with self-reported stress, anxiety or depression as potential users of a self-help mental health …
Persistent link: https://www.econbiz.de/10014724310