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The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions

Goulding, Christina - In: European Journal of Marketing 34 (2000) 7, pp. 835-853

Aims to explore the nature of authenticity as defined and constructed by visitors to sites of heritage. The concept of authenticity is explored through the literature relating to the commodification of the past and also in the context of postmodern theories regarding the blurring of the...

Persistent link: https://www.econbiz.de/10014721932

Heritage, nostalgia, and the “grey” consumer

Goulding, Christina - In: Journal of Marketing Practice: Applied Marketing Science 5 (1999) 6/7/8, pp. 177-199

Focuses on one leisure activity enjoyed by a number of elderly consumers, heritage visiting. Drawing on the findings of a study of consumer behaviour at a recreated living industrial museum, the analysis focuses on the behaviour of elderly visitors to the site, with a particular emphasis on how...

Persistent link: https://www.econbiz.de/10014889357

A grounded theory of beer consumption in Australia

Pettigrew, Simone - In: Qualitative Market Research: An International Journal 5 (2002) 2, pp. 112-122

This study applied the grounded theory method of data collection and analysis to the social phenomenon of beer consumption in Australia. The aim was to explore a popular Australian consumption activity to provide an insight into the consumption process in general, and the consumption of beer in...

Persistent link: https://www.econbiz.de/10014987032

Living with less as a transformation process : A qualitative study of consumer behavior reform through spending reduction

Schreurs, Jeanine; Martens, Pim; Kok, Gerjo - In: Qualitative Market Research: An International Journal 15 (2012) 2, pp. 188-205

Purpose – The purpose of this paper is to present and discuss the Transformation Model Living with Less, for possible use in consumer behavior research and marketing research. Design/methodology/approach – The model resulted from the phenomenological field research which was conducted among...

Persistent link: https://www.econbiz.de/10014987292

Competing while shopping : How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

Satinover Nichols, Bridget; Flint, Daniel J. - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 253-275

Purpose – The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event. Design/methodology/approach – This study employed the discovery‐oriented grounded theory approach, in order to interpret field data from...

Persistent link: https://www.econbiz.de/10014987319

The influence of social class on the perceptions of country of origin : National brands produced in overseas locations

Miranda, Mario Joseph; Parkvithee, Narissara - In: Marketing Intelligence & Planning 31 (2013) 4, pp. 388-404

quality, and explain the effect of the interaction of country's competence, brand equity and product purchase involvement on …

Persistent link: https://www.econbiz.de/10014946348

Japanese consumers' need for uniqueness : Effects on brand perceptions and purchase intention

Knight, Dee K.; Young Kim, Eun - In: Journal of Fashion Marketing and Management: An … 11 (2007) 2, pp. 270-280

Purpose – This study sets out to examine the causal relationships among consumers' need for uniqueness, brand … perceptions, and purchase intention of a US apparel brand among Japanese Generation Y consumers. Design/methodology/approach – A … positively related to the emotional value in perceptions of the US apparel brand. The perceived quality decreased purchase …

Persistent link: https://www.econbiz.de/10014867963

The effect of electronic word of mouth on brand image and purchase intention : An empirical study in the automobile industry in Iran

Reza Jalilvand, Mohammad; Samiei, Neda - In: Marketing Intelligence & Planning 30 (2012) 4, pp. 460-476

. The purpose of this paper is to examine the extent to which e‐WOM among consumers can influence brand image and purchase … evaluated for reliability, convergent validity, and discriminant validity using data collected in a survey of Iran Khodro …'s prospective customers in Iran. A structural equation modeling procedure is applied to the examination of the influences of e …

Persistent link: https://www.econbiz.de/10014946310

Investigating archetype‐icon transformation in brand marketing

Tsai, Shu‐pei - In: Marketing Intelligence & Planning 24 (2006) 6, pp. 648-663

based on consumer imagination theory, which aims to offers a means to determine whether a brand archetype will transform … customers of the Nike Air Jordan brand took place in the Asia Pacific, Western Europe, and North America regions of the world … concepts and relationships were finally incorporated into a fully developed model. Findings – A “brand archetype …

Persistent link: https://www.econbiz.de/10014946037

The Multi‐Sensory Sort (MuSeS) : A new projective technique to investigate and improve the brand image

Cian, Luca; Cervai, Sara - In: Qualitative Market Research: An International Journal 14 (2011) 2, pp. 138-159

Purpose – In the literature, there is a lack of tools able to catch the symbolic dimension of the brand image, which go … implications – MuSeS is able to measure both the consumers' perceptions about the brand image concept (its potentials) and the … characteristics that the customer wishes to find in the brand image (brand image future development). Originality/value – Most of the …

Persistent link: https://www.econbiz.de/10014987264