Showing 1 - 10 of 455
over B2B marketing communication and the role of social media in it.  …
Persistent link: https://www.econbiz.de/10014844078
communication practices among a group of scholars in the UK and build upon the results that were published in a previous paper … informal scholarly communication behaviour. Findings The analysis of the interviews revealed that there are three ideal types … of behaviour: the “orthodox” uses formal and traditional scholarly communication approaches; the “moderate” prioritises …
Persistent link: https://www.econbiz.de/10014855183
Purpose – Researchers debate whether tacit knowledge sharing through information technology (IT) is actually possible. However, with the advent of social web tools, it has been argued that most shortcomings of tacit knowledge sharing are likely to disappear. The purpose of this paper is...
Persistent link: https://www.econbiz.de/10014881141
Purpose The purpose of this study is to empirically validate the relationships between social Web, integrated marketing communications (IMC) and overall brand equity and to test the moderating role of national culture on these relationships. Design/methodology/approach Data were collected among...
Persistent link: https://www.econbiz.de/10014724177
Purpose This paper aims to focus on the re-presentation of the cultural phenomena hygge in Denmark and fika in Sweden in destination branding and address the inevitability of their essentialization through the branding process. Design/methodology/approach Three relevant semi-structured...
Persistent link: https://www.econbiz.de/10014899535
information processing capabilities of information and communication technologies (ICT), and the creative and innovative capacity … communication and information technologies (ICT) as well as creative and innovative capabilities of human beings to meet challenges …
Persistent link: https://www.econbiz.de/10014800248
Purpose The purpose of this paper is to extend the literature on trade receivables and trade payables by examining the determinants of net trade credit. Design/methodology/approach To do that, a sample of 67,047 firms in the UK with 443,190 firm year observations is used. Findings The results...
Persistent link: https://www.econbiz.de/10014785739
Purpose – The aim of this paper is to raise an awareness of intangible assets among large manufacturing firms in Thailand. As a result, the research is to examine empirically the effects of intellectual capital (IC), and its key components (e.g. human capital, structural capital, and...
Persistent link: https://www.econbiz.de/10014824329
Purpose – The purpose of this paper is to explore the impact of the effective implementation of both ISO 9001 and ISO 22000 systems on the competitive performance of certified food manufacturing companies. Design/methodology/approach – A survey instrument was used for quantitative data...
Persistent link: https://www.econbiz.de/10014684453
Purpose – The purpose of this paper is to analyze the organisational innovation effort that is being carried out by Spanish industrial companies through the implementation of advanced management systems. Design/methodology/approach – Taking into account the results of two surveys conducted...
Persistent link: https://www.econbiz.de/10014949963