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Understanding children’s responses to TV
Caret, Nicki - In: Young Consumers 5 (2004) 2, pp. 51-59
Reports research by Sherbert Research on how children view the TV and how it fits into their lives, especially the differences between multichannel and terrestrial‐only homes, and the impact of scheduling and of the electronic viewing guide (EVG) on viewing. Describes the research methodology,...
Persistent link: https://www.econbiz.de/10015044058
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Children, media and consumption
Tufte, Birgitte - In: Young Consumers 5 (2004) 1, pp. 69-76
the families’ everyday lives, with television the most important medium; brand awareness exists at an early age; gender …
Persistent link: https://www.econbiz.de/10015044050
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Effects of television advertising on children in the Middle East
Nassar, Mohamed A.; Al Zien, Abdulaziz - In: Education, Business and Society: Contemporary Middle … 5 (2012) 4, pp. 267-280
television commercials on children in the Middle East. Design/methodology/approach – The extant literature on issues relating to … the effects of television advertising on children was critically reviewed. Data were collected by conducting a series of … of advertisement affect children negatively, the effects of television commercials are particularly noticeable. Practical …
Persistent link: https://www.econbiz.de/10014714824
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“Now it's up to you!” Children consuming commercial television
Tingstad, Vebjørg - In: Society and Business Review 2 (2007) 1, pp. 15-36
Purpose – This paper seeks to report from a qualitative study of the global television concept Pop Idol with the aim of … paper discusses how young consumers distinguish between two “regimes of truth” in the television concept: first the creation …
Persistent link: https://www.econbiz.de/10015007138
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Interactive TV: controlling the remote
Bond, Caroline - In: Young Consumers 4 (2003) 4, pp. 39-45
to interactive digital television. Outlines the basis for the research, including the attempt to identify the physical …
Persistent link: https://www.econbiz.de/10015044039
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Malaysian children’s attitudes towards television advertising
Hasmini A. Ghani, Noor; Zain, Osman M. - In: Young Consumers 5 (2004) 3, pp. 41-51
Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers. Outlines the...
Persistent link: https://www.econbiz.de/10015044066
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The Obesity Epidemic reviewed
Young, Brian - In: Young Consumers 6 (2005) 4, pp. 50-55
Reviews “The Obesity Epidemic: Science, Morality and Ideology” by Michael Gard and Jan Wright, finding that it challenges currently established thinking on obesity which finds expression in cliche phrases like “couch potato” and “ticking time‐bomb”. Shows how, according to this...
Persistent link: https://www.econbiz.de/10015044109
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Television viewing and consumer behaviour
Hasmini Abd Ghani, Noor - In: Young Consumers 6 (2005) 1, pp. 66-74
Looks at the influence of television on children’s development as consumers, beginning with a literature review of … consumer socialisation which establishes the importance of television as an influential model for children’s expressions of … variables such as gender and family income, and also personality traits, in relation to television viewing habits and consumer …
Persistent link: https://www.econbiz.de/10015044122
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Parental mediation of children's TV viewing in China: an urban‐rural comparison
Sun, Tao - In: Young Consumers 10 (2009) 3, pp. 188-198
Purpose – This paper aims to examine how parental mediation of children's television viewing varies among urban and … relationships between parental mediation styles and children's television usage, and between parental mediation styles and children … frequently. Only urban children's television viewing has a significantly positive relationship with co‐viewing with their parents …
Persistent link: https://www.econbiz.de/10015044226
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Developing an online press office for Cardiff Council
Andrewes, Jennifer - In: Journal of Communication Management 10 (2006) 2, pp. 156-173
Purpose – The purpose of this paper is to provide a framework of excellence for the development of an online press office at Cardiff Council. Design/methodology/approach – The paper presents an analysis of key issues of public relations theory as they apply to the provision of an online...
Persistent link: https://www.econbiz.de/10014850815