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International marketing relationships
Stone, Marilyn A. - In: International Marketing Review 20 (2003) 6, pp. 680-682
Persistent link: https://www.econbiz.de/10014827261
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Edited by Geoffrey P. LantosCustomer Relationship Management in Electronic Markets
Fortin, David R. - In: Journal of Consumer Marketing 22 (2005) 5, pp. 289-289
Persistent link: https://www.econbiz.de/10014848478
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Managing Market Relationships: Methodological and Empirical Insights
Sigala, Marianna - In: Journal of Consumer Marketing 27 (2010) 4, pp. 396-397
Persistent link: https://www.econbiz.de/10014848820
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Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer
Shekar, Sheila - In: Journal of Consumer Marketing 27 (2010) 6, pp. 565-566
Persistent link: https://www.econbiz.de/10014848842
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The Next Evolution of Marketing
Campbell, Jeffrey M. - In: Journal of Consumer Marketing 27 (2010) 7, pp. 649-650
Persistent link: https://www.econbiz.de/10014848853
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Reconnecting with Customers – Building Brands and Profits in the Relationship Age
Dalgic, Tevfik - In: Journal of Consumer Marketing 17 (2000) 4, pp. 358-372
Persistent link: https://www.econbiz.de/10014849574
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Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention
Renart, Lluís G. - In: Journal of Consumer Marketing 18 (2001) 1, pp. 75-83
Persistent link: https://www.econbiz.de/10014849593
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Handbook of Relationship Marketing
Renart, Lluis G. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 179-189
Persistent link: https://www.econbiz.de/10014849596
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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Lloyd, Susan M. - In: Journal of Consumer Marketing 18 (2001) 4, pp. 368-376
Persistent link: https://www.econbiz.de/10014849602
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Clients for Life: How Great Professionals Develop Breakthrough Relationships
Keyes, Sylvia - In: Journal of Consumer Marketing 18 (2001) 5, pp. 449-457
Persistent link: https://www.econbiz.de/10014849607