Supply chain architectural framework and supplier relationship model for consumer facing business
Year of publication: |
2008
|
---|---|
Authors: | Parthiban, P. ; Punniyamoorthy, M. ; Ranga Janardhana, G. ; Ganesh, K. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 2.2008, 4, p. 332-363
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | AHP-Verfahren | AHP approach |
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