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The Savage Girl

Parsons, Amy L. - In: Journal of Consumer Marketing 20 (2003) 6, pp. 593-595

Persistent link: https://www.econbiz.de/10014848358

The Art of Strategic Listening: Finding Market Intelligence through Blogs and Other Social Media

Tewari, Jitendra K. - In: Journal of Consumer Marketing 26 (2009) 7, pp. 531-532

Persistent link: https://www.econbiz.de/10014848769

More Guerrilla Marketing Research

Vander Schee, Brian A. - In: Journal of Consumer Marketing 28 (2011) 4, pp. 312-313

Persistent link: https://www.econbiz.de/10014848894

High Visibility

Diener, Betty J. - In: Journal of Consumer Marketing 16 (1999) 1, pp. 96-97

Persistent link: https://www.econbiz.de/10014849532

Ice to the Eskimos

Dupree, James V. - In: Journal of Consumer Marketing 16 (1999) 1, pp. 99-101

Persistent link: https://www.econbiz.de/10014849534

How Advertising Works – The Role of Research

Paswan, Audhesh K. - In: Journal of Consumer Marketing 17 (2000) 4, pp. 358-372

Persistent link: https://www.econbiz.de/10014849571

Brands, Consumers, Symbols, and Research: Sidney J Levy on Marketing

Chamberlin, Dan - In: Journal of Consumer Marketing 17 (2000) 6, pp. 550-560

Persistent link: https://www.econbiz.de/10014849582

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence

Landrigan, Marty - In: Journal of Consumer Marketing 18 (2001) 5, pp. 449-457

Persistent link: https://www.econbiz.de/10014849608

Customer service in business‐to‐business markets: an agenda for research

Parasuraman, A. - In: Journal of Business & Industrial Marketing 13 (1998) 4/5, pp. 309-321

Drawing on insights from the extant service‐quality literature (which is dominated by an end‐consumer focus), this paper examines customer service in business‐to‐business markets. It first presents a typology of seller‐customer links and discusses the domain of customer service in...

Persistent link: https://www.econbiz.de/10014843346

The role of national culture in international marketing research

Steenkamp, Jan‐Benedict E. M. - In: International Marketing Review 18 (2001) 1, pp. 30-44

Reviews and discusses the role of national culture in international marketing research. Special emphasis is given to national cultural frameworks. The two main national cultural frameworks – the Hofstede and the Schwartz – are discussed. Their interrelations are examined and four...

Persistent link: https://www.econbiz.de/10014827185