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Interactive media: image storytelling
van Boeschoten, Robert - In: Journal of Management Development 30 (2011) 3, pp. 284-296
Purpose – The purpose of this paper is to describe the influence of the technology on storytelling in an organisational setting. How do we tell each other stories in projects with digital images, and how can we convince others in this project about our way of looking at things? Images...
Persistent link: https://www.econbiz.de/10014882765
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How Not to Come Second
Hoványi, Gábor - In: European Journal of Marketing 41 (2007) 7/8, pp. 971-972
Persistent link: https://www.econbiz.de/10014722429
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Social, Ethical and Policy Implications of Information Technology
Oppenheim, Charles - In: Journal of Documentation 60 (2004) 3, pp. 323-323
Persistent link: https://www.econbiz.de/10014853067
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The myth of the ethical consumer – do ethics matter in purchase behaviour?
Carrigan, Marylyn; Attalla, Ahmad - In: Journal of Consumer Marketing 18 (2001) 7, pp. 560-578
Marketing ethics and social responsibility are inherently controversial, and years of research continue to present …
Persistent link: https://www.econbiz.de/10014848273
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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
McClaren, Nicholas - In: Journal of Consumer Marketing 21 (2004) 6, pp. 437-439
Persistent link: https://www.econbiz.de/10014848426
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A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World
Paswan, Audhesh K. - In: Journal of Consumer Marketing 22 (2005) 4, pp. 238-239
Persistent link: https://www.econbiz.de/10014848471
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Corporate Philanthropy, A Win‐Win Model
Levine, Paul - In: Journal of Consumer Marketing 24 (2007) 2, pp. 118-120
Persistent link: https://www.econbiz.de/10014848586
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Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster
Dupree, Jim - In: Journal of Consumer Marketing 24 (2007) 2, pp. 122-123
Persistent link: https://www.econbiz.de/10014848589
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Brand Spirit: How Cause‐Related Marketing Builds Brands
Dupree, Jim - In: Journal of Consumer Marketing 17 (2000) 5, pp. 455-466
Persistent link: https://www.econbiz.de/10014849578
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The Moral Dimension of Marketing: Essays on Business Ethics
Reinecke Flynn, Leisa - In: Journal of Consumer Marketing 20 (2003) 5, pp. 490-490
Persistent link: https://www.econbiz.de/10014849646