The myth of the ethical consumer – do ethics matter in purchase behaviour?
Year of publication: |
2001
|
---|---|
Authors: | Carrigan, Marylyn ; Attalla, Ahmad |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 7, p. 560-578
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Ethics | Consumer behaviour | Social responsibility |
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