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Handbook of Niche Marketing: Principles and Practice
Clarke, Irvine - In: Journal of Consumer Marketing 24 (2007) 1, pp. 57-57
Persistent link: https://www.econbiz.de/10014848576
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No Size Fits All: From Mass Marketing to Mass Handselling
Guang Tian, Robert - In: Journal of Consumer Marketing 28 (2011) 2, pp. 159-160
Persistent link: https://www.econbiz.de/10014848873
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About Face: The Secrets of Emotionally Effective Advertising
Anand Mishra, Anubhav - In: Journal of Consumer Marketing 29 (2012) 2, pp. 164-165
Persistent link: https://www.econbiz.de/10014848950
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Marketing Semiotics: Signs, Strategies, and Brand Value
Conejo, Francisco - In: Journal of Consumer Marketing 30 (2013) 4, pp. 384-385
Persistent link: https://www.econbiz.de/10014849942
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Brand Meaning
Whelan, Susan - In: European Journal of Marketing 45 (2011) 4, pp. 692-694
Persistent link: https://www.econbiz.de/10014722735
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Building Brand Authenticity. 7 Habits of Iconic Brands
Bishop, David - In: Journal of Product & Brand Management 20 (2011) 4, pp. 327-328
Persistent link: https://www.econbiz.de/10014896238
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Brand Together: How Co‐creation Generates Innovation and Re‐energizes Brands
Sigala, Marianna - In: Journal of Product & Brand Management 22 (2013) 2, pp. 192-193
Persistent link: https://www.econbiz.de/10014896361
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Brand Together: How Co‐creation Generates Innovation and Re‐energizes Brands
Sigala, Marianna - In: Journal of Product & Brand Management 22 (2013) 3, pp. 266-267
Persistent link: https://www.econbiz.de/10014897002
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Uprising: How to Build a Brand – and Change the World – By Sparking Cultural Movements
Furlow, Nancy - In: Journal of Product & Brand Management 22 (2013) 3, pp. 267-268
Persistent link: https://www.econbiz.de/10014897003
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Understanding customer participation in online brand communities
Kamboj, Shampy; Rahman, Zillur - In: Qualitative Market Research: An International Journal 20 (2017) 3, pp. 306-334
online brand communities and summarize a number of basic issues as important research gaps that future research should …, mediators, moderators and consequences of online brand community participation. Apart from this, various theories and models … authors suggests that customer participation in online brand communities needs more focused conceptual research and the …
Persistent link: https://www.econbiz.de/10014987713