Similar Search Results - EconBiz

The current state of scenario development: an overview of techniques

Bishop, Peter; Hines, Andy; Collins, Terry - In: Foresight 9 (2007) 1, pp. 5-25

Purpose – The paper aims to review all the techniques for developing scenarios that have appeared in the literature, along with comments on their utility, strengths and weaknesses. Design/methodology/approach – The study was carried out through an electronic search using internet search...

Persistent link: https://www.econbiz.de/10014742976

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Carrigan, Marylyn; Attalla, Ahmad - In: Journal of Consumer Marketing 18 (2001) 7, pp. 560-578

Marketing ethics and social responsibility are inherently controversial, and years of research continue to present … conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article … in favour of ethical marketing. …

Persistent link: https://www.econbiz.de/10014848273

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Tackett, Allen - In: Journal of Consumer Marketing 20 (2003) 3, pp. 266-268

Persistent link: https://www.econbiz.de/10014848331

Effective E‐mail Marketing: The Complete Guide to Creating Successful Campaigns

Clarke, Irvine - In: Journal of Consumer Marketing 20 (2003) 5, pp. 488-489

Persistent link: https://www.econbiz.de/10014848347

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

Feldman Barr, Terri - In: Journal of Consumer Marketing 21 (2004) 1, pp. 67-69

Persistent link: https://www.econbiz.de/10014848373

Part 2, Marketing to American Latinos: A Guide to the In‐culture Approach

Keyes, Sylvia - In: Journal of Consumer Marketing 21 (2004) 3, pp. 228-230

Persistent link: https://www.econbiz.de/10014848397

E‐business Applications: Technologies for Tomorrow's Solutions

Clarke III, Irvine - In: Journal of Consumer Marketing 21 (2004) 5, pp. 362-363

Persistent link: https://www.econbiz.de/10014848416

Your Marketing Sucks

Dupree, James V. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 46-47

Persistent link: https://www.econbiz.de/10014848440

Buzz: Harness the Power of Influence and Create Demand

Fortin, David R. - In: Journal of Consumer Marketing 22 (2005) 3, pp. 168-169

Persistent link: https://www.econbiz.de/10014848458

Truth: The New Rules for Marketing in a Skeptical World

Guang Tian, Robert - In: Journal of Consumer Marketing 25 (2008) 6, pp. 385-386

Persistent link: https://www.econbiz.de/10014848690

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