Drawing on insights from the extant service‐quality literature (which is dominated by an end‐consumer focus), this paper examines customer service in business‐to‐business markets. It first presents a typology of seller‐customer links and discusses the domain of customer service in...

Although quality improvement is being sought, and total quality management is being applied in the service sector, the majority of applications which have been described are in environments similar to manufacturing in some important respects. Some of the cases are, evertheless, concerned with...

Entrepreneurs interested in entering different cultures and countries can be confronted with a bewildering array of differences in moral values. This situation is indicated by past research that has examined the moral judgements of American consumers, but has directed little or no effort towards...

Considers the dynamical effect of lateral emergency transhipments within a supply chain. It tests various different strategies for improving customer service via the MIT Beer Game. Four distinct strategies are considered. “Electronic point of sales (EPOS)”, where marketplace information is...