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The Savage Girl

Parsons, Amy L. - In: Journal of Consumer Marketing 20 (2003) 6, pp. 593-595

Persistent link: https://www.econbiz.de/10014848358

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Tian, Robert - In: Journal of Consumer Marketing 21 (2004) 4, pp. 285-286

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How to Advertise: What Works, What Doesn't – and Why (3rd ed.)

McMellon, Charles A. - In: Journal of Consumer Marketing 21 (2004) 5, pp. 365-366

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Free Prize Inside! The Next Big Marketing Idea (1st edition)

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Direct‐to‐consumer prescription drug advertising: concerns and evidence on consumers' benefit

Shin, Jaeun; Moon, Sangho - In: Journal of Consumer Marketing 22 (2005) 7, pp. 397-403

‐to‐consumer (DTC) advertising on consumers and physicians. Design/methodology/approach – Controversy around the benefits and concerns … associated with DTC advertising are summarized. The sources are sorted based on their position toward DTC promotions: defending … evidence for the impacts of DTC promotions. Findings – Notwithstanding many concerns against DTC advertising, evidence …

Persistent link: https://www.econbiz.de/10014848495