The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs (1st ed.)
Year of publication: |
2007
|
---|---|
Authors: | Hazlett, Kirk |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 2, p. 121-122
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Ideas generation | Marketing communications | Advertising | Marketing strategy |
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