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Consumer Behavior and Culture
Lukosius, Vaidotas - In: Journal of Consumer Marketing 21 (2004) 6, pp. 435-437
Persistent link: https://www.econbiz.de/10014848425
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The role of national culture in international marketing research
Steenkamp, Jan‐Benedict E. M. - In: International Marketing Review 18 (2001) 1, pp. 30-44
of layers of culture, ranging from global cultures to micro cultures. Acculturation processes to other national cultures …Reviews and discusses the role of national culture in international marketing research. Special emphasis is given to …, egalitarianism versus hierarchy, mastery versus nurturance, and uncertainty avoidance. The usefulness of national culture as an …
Persistent link: https://www.econbiz.de/10014827185
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Culture and Technology
Line, Maurice B. - In: Journal of Documentation 59 (2003) 4, pp. 480-483
Persistent link: https://www.econbiz.de/10014853011
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Music, Culture, and the Library: An Analysis of Discourses
Tore Abrahamsen, Knut - In: Journal of Documentation 60 (2004) 6, pp. 691-694
Persistent link: https://www.econbiz.de/10014853092
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Digital Applications for Cultural and Heritage Institutions
Terras, Melissa - In: Journal of Documentation 63 (2007) 3, pp. 431-434
Persistent link: https://www.econbiz.de/10014853262
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Digital Information Culture: The Individual and Society in the Digital Age
Manžuch, Zinaida - In: Journal of Documentation 65 (2009) 2, pp. 328-331
Persistent link: https://www.econbiz.de/10014853374
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Smart World: Breakthrough Creativity and the New Science of Ideas
Romm, David L. - In: Journal of Consumer Marketing 25 (2008) 4, pp. 263-264
Persistent link: https://www.econbiz.de/10014848671
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Doing Anthropology in Consumer Research
Guang Tian, Robert - In: Journal of Consumer Marketing 26 (2009) 7, pp. 533-534
Persistent link: https://www.econbiz.de/10014848771
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The Marketing Mavens
Podoshen, Jeffrey - In: Journal of Consumer Marketing 27 (2010) 1, pp. 87-88
Persistent link: https://www.econbiz.de/10014848781
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Beyond Experience: Culture, Consumer and Brand
Thach, Sharon V. - In: Journal of Consumer Marketing 28 (2011) 5, pp. 385-386
Persistent link: https://www.econbiz.de/10014848904