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The myth of the ethical consumer – do ethics matter in purchase behaviour?
Carrigan, Marylyn; Attalla, Ahmad - In: Journal of Consumer Marketing 18 (2001) 7, pp. 560-578
Marketing ethics and social responsibility are inherently controversial, and years of research continue to present … conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article … in favour of ethical marketing.  …
Persistent link: https://www.econbiz.de/10014848273
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Tackett, Allen - In: Journal of Consumer Marketing 20 (2003) 3, pp. 266-268
Persistent link: https://www.econbiz.de/10014848331
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Effective E‐mail Marketing: The Complete Guide to Creating Successful Campaigns
Clarke, Irvine - In: Journal of Consumer Marketing 20 (2003) 5, pp. 488-489
Persistent link: https://www.econbiz.de/10014848347
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Feldman Barr, Terri - In: Journal of Consumer Marketing 21 (2004) 1, pp. 67-69
Persistent link: https://www.econbiz.de/10014848373
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Part 2, Marketing to American Latinos: A Guide to the In‐culture Approach
Keyes, Sylvia - In: Journal of Consumer Marketing 21 (2004) 3, pp. 228-230
Persistent link: https://www.econbiz.de/10014848397
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E‐business Applications: Technologies for Tomorrow's Solutions
Clarke III, Irvine - In: Journal of Consumer Marketing 21 (2004) 5, pp. 362-363
Persistent link: https://www.econbiz.de/10014848416
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Your Marketing Sucks
Dupree, James V. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 46-47
Persistent link: https://www.econbiz.de/10014848440
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Buzz: Harness the Power of Influence and Create Demand
Fortin, David R. - In: Journal of Consumer Marketing 22 (2005) 3, pp. 168-169
Persistent link: https://www.econbiz.de/10014848458
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Truth: The New Rules for Marketing in a Skeptical World
Guang Tian, Robert - In: Journal of Consumer Marketing 25 (2008) 6, pp. 385-386
Persistent link: https://www.econbiz.de/10014848690
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The New Elite. Inside the Minds of the Truly Wealthy
Kwiatek, Piotr - In: Journal of Consumer Marketing 26 (2009) 5, pp. 368-368
Persistent link: https://www.econbiz.de/10014848748