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Purpose – The purpose of this paper is to sketch out the general tendencies, gaps and opportunities within the body of research studying the social web as a new facet of public librarianship in order to delineate the findings so far and suggest directions for future research....
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Quality has typically been regarded as a key strategic component of competitive advantage and, therefore, the enhancement of product quality has been a matter of prime interest to firms. Quality provides a basis for strategic advantage, and thus improvement in product quality may lead to...
Persistent link: https://www.econbiz.de/10014640939
The nature of competition between different tiers (e.g. high‐tier vs low‐tier brands) has become an important research domain for academic researchers and marketing managers. Although research on inter‐tier competition is growing at an increasing rate, there has not been a comprehensive...
Persistent link: https://www.econbiz.de/10014895690
During the last decade, we have witnessed a steady stream of research focusing on the nature of competition between different brand tiers (e.g. high‐priced brands vs low‐priced brands, national brands vs store label brands). Several interesting research findings have been reported in the...
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Purpose The purpose of this paper is to evaluate the emerging field of experimental research on entrepreneurship to better understand its development and potential. Design/methodology/approach A systematic, evidence-based literature review was applied, resulting in a sample of 47 articles having...
Persistent link: https://www.econbiz.de/10014770350
Purpose – The purpose of this paper is to summarise and evaluate the literature on digital consumer behaviour and attitudes towards digital piracy. Design/methodology/approach – The paper presents a review and synthesis of the academic literature on the subject, using the authors' unique...
Persistent link: https://www.econbiz.de/10014671635