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Mastering Web 2.0: Transform Your Business Using Key Web Site and Social Media Tools

Jones, Robert P. - In: Journal of Consumer Marketing 28 (2011) 2, pp. 160-161

Persistent link: https://www.econbiz.de/10014848874

International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media

Guang Tian, Robert - In: Journal of Consumer Marketing 28 (2011) 3, pp. 242-244

Persistent link: https://www.econbiz.de/10014848887

Twitterville. How Businesses Can Thrive in the New Global Neighborhoods

Bradley, Nigel - In: Journal of Consumer Marketing 28 (2011) 6, pp. 461-462

Persistent link: https://www.econbiz.de/10014848916

The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

Hardenbrook, Donovan - In: Journal of Consumer Marketing 28 (2011) 7, pp. 550-550

Persistent link: https://www.econbiz.de/10014848927

The Hyper‐social Organization – Eclipse Your Competition by Leveraging Social Media

Sousa, Kenneth J. - In: Journal of Consumer Marketing 29 (2012) 2, pp. 165-166

Persistent link: https://www.econbiz.de/10014848951

Curation Nation: Why the Future of Content Is Context

Lowe, Ben - In: Journal of Consumer Marketing 29 (2012) 2, pp. 166-167

Persistent link: https://www.econbiz.de/10014848952

Social media's emerging importance in market research

Patino, Anthony; Pitta, Dennis A.; Quinones, Ralph - In: Journal of Consumer Marketing 29 (2012) 3, pp. 233-237

Purpose – The purpose of the study is to investigate the use of social media as a new investigative tool in marketing research. Design/methodology/approach – The paper's approach is an analysis of the existing social marketing literature and industry practice in marketing analysis. Findings...

Persistent link: https://www.econbiz.de/10014848962

The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web

Lowe, Ben - In: Journal of Consumer Marketing 29 (2012) 6, pp. 457-457

Persistent link: https://www.econbiz.de/10014848990

The New Rules of Marketing & PR (3rd edition)

Hazlett, Kirk - In: Journal of Consumer Marketing 29 (2012) 7, pp. 557-558

Persistent link: https://www.econbiz.de/10014849002

Social Media and Public Relations: Eight New Practices for the PR Professional

In: Journal of Consumer Marketing 30 (2013) 1, pp. 88-89

Persistent link: https://www.econbiz.de/10014849009