Showing 1 - 10 of 390
marketing strategies has catapulted the Indian online commerce company Flipkart to its success. They have successfully overcome …
Persistent link: https://www.econbiz.de/10015013432
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010697
Purpose – This article seeks to explore the usefulness of city marketing as a method to attract new residents and firms … marketing makes clear that residents and firms show spatial self‐preference and do not easily move. This insight questions the … usefulness of cold city marketing aimed at attracting newcomers. Research limitations/implications – The article is largely based …
Persistent link: https://www.econbiz.de/10014899174
Proposes a prescriptive model for political marketing based loosely on the Six Markets Model of relationship marketing …. The rationale for this is to be found in an analysis of the historical treatment of political marketing, from within both … disciplines. Argues that many of the conventional axioms of marketing are inappropriate in politics, and observes how in political …
Persistent link: https://www.econbiz.de/10014725479
The UK retail environment is highly complex and competitive and as such the context for marketing may require change …. This research investigates current marketing practices used by retail companies in the UK and explores their correlation …. Across all sectors, respondents feel that their company's marketing practices are changing to become increasingly focussed on …
Persistent link: https://www.econbiz.de/10014803131
Purpose The purpose of this paper is to present the state-of-the-art E-commerce logistics in supply chain management by investigating worldwide implementations and corresponding models together with supporting techniques via furniture industry. Design/methodology/approach Typical E-commerce...
Persistent link: https://www.econbiz.de/10014826107
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012699
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012707
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012714
The promise of B2B e‐commerce had led to an explosion in the number of e‐marketplaces as firms adopted a “launch and learn” strategy. However a cash crisis and continuing losses led to tremendous consolidation in these marketplaces. This scenario was mirrored in Latin America too. With...
Persistent link: https://www.econbiz.de/10014842745