Gilbert, David; Sumner, Fiona - In: International Journal of Retail & Distribution Management 32 (2004) 5, pp. 242-251
The UK retail environment is highly complex and competitive and as such the context for marketing may require change …. This research investigates current marketing practices used by retail companies in the UK and explores their correlation …. Across all sectors, respondents feel that their company's marketing practices are changing to become increasingly focussed on …