Interactive Marketing : Unternehmen im Dialog mit ihren Kunden
Andreas Weber; Jürgen Rösger
| Year of publication: |
2002
|
|---|---|
| Authors: | Weber, Andreas ; Rösger, Jürgen |
| Publisher: |
Frankfurt am Main : F.A.Z.-Inst. für Management-, Markt- und Medieninformationen |
| Subject: | Electronic Commerce | E-commerce | Marketing | Beziehungsmarketing | Relationship marketing | Interaktive Medien | Interactive media | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 218 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 217 - 218 |
| ISBN: | 3-934191-68-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001629851