Multinational enterprises (MNEs) have been troubled with the problem of expatriate premature return. This paper suggests addressing this problem by conducting realistic expatriate assignment previews (REAPs) for expatriate candidates. A model is proposed to explain the mechanism between REAPs...

Purpose This paper aims to analyze the effectiveness of cultural profiling tools in predicting and identifying potential cultural pitfalls and challenges that the executive could encounter during an interaction with an individual or group from a different national culture. The initial analysis...

Purpose The purpose of this brief paper is to highlight the role of culture in cross-cultural M&A environments. Findings Empirical work as consultants and participant-observers within multiple international organizations in the process of pre or post M&A restructuring has revealed the need to...

Cause‐related marketing is expanding worldwide, but few countries appear to have research data about consumer opinions regarding the subject. Consumer research can help companies identify where and how they should position their product or service in a global market. Consumer research can also...

This paper explores the differences between communicating with consumers in emerging economies compared with those in more developed economies. The nature of emerging markets is discussed in order to highlight differences that may impact on communication with buyers in those markets. One of the...

Purpose – The aim of this paper is to discuss the trend towards cross‐border mergers and acquisitions (M&A) and review best practices for successful cross‐border M&A transactions (and how they differ from executing national deals). Design/methodology/approach – The objectives are...

Sparks, in a case study of the takeover of The Southland Corporation (USA) by Ito‐Yokado and Seven‐Eleven Japan, raised a number of fundamental questions about the nature of retail internationalisation and our understanding of the subject. This paper returns to this subject and, using an...

The purpose of this paper is to assess the long‐term opportunity (or lack thereof) for Wal‐Mart in the UK. Wal‐Mart is the world’s largest retailer and the UK market offers a logical next step following Wal‐Mart’s 1997 entry into the European market via Germany. Retail...

Reviews relational research in marketing and makes suggestions for its application internationally. Issues relating to nature and role of relationships are highlighted. Specifically, suggests looking more widely, and to other cultures, for relational constructs. We illustrate this by considering...

International marketing is undergoing a transformation to become integrated global marketing. The emphasis has shifted from understanding and explaining between‐country differences to identifying transnational similarities; and from country‐by‐country functional adjustment of marketing mix...