The complexities of communicating to customers in emerging markets
Year of publication: |
2002
|
---|---|
Authors: | Fletcher, Richard ; Melewar, T.C. |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 6.2002, 1, p. 9-23
|
Publisher: |
MCB UP Ltd |
Subject: | Communications theory | Marketing communications | Emerging markets | International marketing |
-
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas, (2022)
-
Lee, Jung‐Wan, (2006)
-
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B., (2016)
- More ...
-
International marketing : an Asia-Pacific perspective
Fletcher, Richard A., (2008)
-
International e-business marketing
Fletcher, Richard A., (2004)
-
International marketing : an SME perspective
De Búrca, Seán, (2004)
- More ...