Narrow search
Showing 1 - 10 of 366
Cover Image
Sony, Spotify and the statistical symphony
In: Strategic Direction 29 (2013) 7, pp. 25-27
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015012339
Cover Image
Project strategy: strategy types and their contents in innovation projects
Artto, Karlos; Martinsuo, Miia; Dietrich, Perttu; … - In: International Journal of Managing Projects in Business 1 (2008) 1, pp. 49-70
framework is applied in the context of innovation projects. The analysis results include strategy contents for different types … of innovation projects in terms of the project's direction and success. Research limitations/implications – This study …
Persistent link: https://www.econbiz.de/10014786233
Cover Image
Success and failure of 50 innovation projects in Dutch companies
Cozijnsen, Anton J.; Vrakking, Willem J.; van IJzerloo, … - In: European Journal of Innovation Management 3 (2000) 3, pp. 150-159
Continued innovation of products, services, technology and the organization itself, is one way to keep a business on … its feet during these turbulent times. The importance of innovation – the process during which leap‐changes are effected … – is generally recognized. However, in practice, the successful conclusion of a total innovation project is by no means …
Persistent link: https://www.econbiz.de/10014720987
Cover Image
Flexible product development
In: Strategic Direction 24 (2008) 2, pp. 32-34
Purpose – Most development processes have the effect of putting innovation in a straitjacket. This is because they … project. Unfortunately, change in product development is linked inescapably to innovation. The more innovative the product …
Persistent link: https://www.econbiz.de/10015010234
Cover Image
Concorde grounded but innovation still flying
In: Strategic Direction 26 (2010) 10, pp. 32-34
impartial comments and places the articles in context. Findings – Facilitating a flourishing stream of innovation requires its …
Persistent link: https://www.econbiz.de/10015010550
Cover Image
Consumption imagery in New Zealand music videos
Martin, Brett A.S.; McCracken, Celeste A. - In: Asia Pacific Journal of Marketing and Logistics 13 (2001) 2, pp. 3-22
Attempts to investigate differences in marketing imagery that exist between New Zealand produced and foreign music videos. Explores marketing imagery and role‐model behaviour differences by genre. Looks at culture by genre differences in consumption imagery. Indicates that New Zealand videos...
Persistent link: https://www.econbiz.de/10014674508
Cover Image
Young consumers in Singapore
Hongjun, Wang - In: Young Consumers 7 (2006) 2, pp. 30-35
Describes young Singapore consumers: they are easily bored, have a wide choice of TV, music and video games, and have income from part‐time jobs as well as their parents and grandparents (the “seven pockets”), while education is an important part of growing up in Singapore. Relates all...
Persistent link: https://www.econbiz.de/10015044128
Cover Image
Project management and communication management — two growing disciplines with much to offer each other
FitzPatrick, Liam - In: Journal of Communication Management 2 (1997) 1, pp. 59-69
This paper explores the areas in which the young disciplines of project management and communication management can learn from each other. In particular, communicators can help project professionals to identify, understand and manage their stakeholders — a vitally important activity given the...
Persistent link: https://www.econbiz.de/10014851021
Cover Image
Risk Management and Control Through Simulation — The Underused Management Tool
Krantz, Laurence - In: Industrial Management & Data Systems 84 (1984) 9/10, pp. 13-14
This article aims to clarify the issue of project risk management techniques and describes one such “tool” which provides an assessment of the true level of investment risks. This predictive tool provides the combination of a conventional critical path activity network approach with full...
Persistent link: https://www.econbiz.de/10014825087
Cover Image
Management Tools—Project Planning Procedures
Redway, A. Keith - In: Industrial Management & Data Systems 85 (1985) 9/10, pp. 7-11
In order that a manager ensures the smooth running of all project activities through to a successful conclusion he must use the manpower at his disposal to best effect, commit the financial resources available economically, and meet the necessary time deadlines. This requires a significant...
Persistent link: https://www.econbiz.de/10014825125