Integrating functional knowledge and embedding learning in new product launches: how project forms helped EMI Music
Year of publication: |
2008
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Authors: | Ordanini, Andrea ; Rubera, Gaia ; Sala, Mario |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 41.2008, 1, p. 17-32
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Subject: | Musikwirtschaft | Music industry | Innovation | Projektmanagement | Project management | Wissenstransfer | Knowledge transfer |
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