As recently as 24 months ago, the principal focus of management attention was cost reduction. Today, the captivating target is growth. How do you account for this rapid shift in interest?

This leading business thinker urges managers to seek breakthrough strategies for creating the markets of tomorrow. Reinvent your company and your industry, urges Gary Hamel, co‐author of Competing for the Future. If you're wise, you'll start while your company is still healthy and wealthy.