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BP: Social Responsibility and the Easy Life of the Monopolist

Hicks, Michael J. - In: American Journal of Business 25 (2010) 2, pp. 9-10

In the Spring 2003 issue of this publication, Bernard Bulkin, chief scientist at what was once known as British Petroleum, outlined the corporate vision for his company. He defined sustainability as would be nurtured in BP as: “environmental protection, economic development, social progress...

Persistent link: https://www.econbiz.de/10014668298

PertMaster Helps Change the Face of British Airways

In: Industrial Management & Data Systems 86 (1986) 3/4, pp. 6-7

When British Airways decided to rejuvenate its image in 1984 it used a computerised project management package, PertMaster from Abtex software, to help them plan specific exercises within the implementation. Its performance and the various uses it was put to are described.

Persistent link: https://www.econbiz.de/10014825147

Developments in airline marketing practice

Driver, John C. - In: Journal of Marketing Practice: Applied Marketing Science 5 (1999) 5, pp. 134-150

Discusses how marketing practice is competitively evolving as airlines, in a code‐sharing environment, seek to be more …. Distribution channels are changing as travel agencies are affected by airlines’ direct sales and Internet‐based interactive … overview of international practice is taken and points illustrated, where appropriate, by examples of specific airlines. …

Persistent link: https://www.econbiz.de/10014889355

Air‐crew Team Management Development

Margerison, Charles; McCann, Dick; Davies, Rod - In: Journal of Management Development 7 (1988) 4, pp. 41-54

The key features of the Air‐crew Team Management Workshop, designed for and in consultation with Australian Airlines …

Persistent link: https://www.econbiz.de/10014883555

Managing People First — Bringing the Service Concept to British Airways

Bruce, Mike - In: Industrial and Commercial Training 19 (1987) 2, pp. 21-26

Improved customer service was pinpointed as the means to improve British Airways' commercial performance. Research studies on staff attitudes were followed by a staff development programme, and a management development programme that reflected the transformation in organisation culture...

Persistent link: https://www.econbiz.de/10014757019

Can the aviation industry claw its way out of price‐wars and into profit?

In: Strategic Direction 22 (2006) 6, pp. 6-7

safety for traditional and low‐cost airlines. Design/methodology/approach – This briefing is prepared by an independent …

Persistent link: https://www.econbiz.de/10015010026

Will size matter for Boeing and Airbus?

In: Strategic Direction 22 (2006) 6, pp. 8-11

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010027

Easyjet and Ryanair flying high on the Southwest model

In: Strategic Direction 22 (2006) 6, pp. 18-21

Ettore Thermes, this is an everyday occurrence thanks to the advent of low cost airlines. Practical implications – Provides …

Persistent link: https://www.econbiz.de/10015010030

Emirates, American and Embraer: why are these three air industry companies beating the odds?

In: Strategic Direction 22 (2006) 6, pp. 29-32

, management maturity and strong unions have helped American Airlines see their way out of a potentially large crisis; the cheap …

Persistent link: https://www.econbiz.de/10015010033

Recovering from service failure

In: Strategic Direction 22 (2006) 6, pp. 37-39

Persistent link: https://www.econbiz.de/10015010035