If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns … guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behavior between industrial product … firms and consumer product firms. Examines issues such as who does the forecasting, the frequency of forecasts, and the …

A simulation study of the importance of the choice of demand forecasting method in the aggregate capacity planning of … measures of accuracy, some of the univariate or extrapolative forecasting methods employed were found to perform surprisingly …

consequence, marketers face constant challenges when matching supply with demand. While much literature exists on forecasting …, forecasting within the wine industry has not yet been documented. An exploratory study of 11 New Zealand wineries, using in …‐depth semi‐structured personal interviews, was carried out to develop an understanding of the forecasting and planning processes …

last several decades. It suggests a progression from forecasting to scenarios to social construction and seeks to account …