Hall, John; Binney, Wayne; Barry O'Mahony, G. - In: International Journal of Wine Marketing 16 (2004) 3, pp. 29-43
demographic characteristic of age is a useful variable for segmentation purposes. The study reveals that there are six dominant … age segments, 18 to 25 years, 26 to 34 years and 34+years. The results of this research have significant implications for …