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Psychological Foundations of Marketing
In: Journal of Consumer Marketing 31 (2014) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10014850452
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Are big banks engaging their stakeholders in a dialogue?
In: Strategic Direction 28 (2012) 6, pp. 7-10
Purpose – This paper aims to present a methodology for combining lean manufacturing with current good manufacturing processes (cGMP) in a pharmaceutical company Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015010723
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The importance of looking good
In: Strategic Direction 32 (2016) 7, pp. 14-16
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012382
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So why do people use Facebook and Twitter?
In: Strategic Direction 31 (2015) 6, pp. 4-6
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015012488
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Nokia and Web 2.0
In: Strategic Direction 29 (2013) 8, pp. 19-21
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015012600
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The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media
In: Journal of Consumer Marketing 31 (2014) 4, pp. 329-329
Persistent link: https://www.econbiz.de/10014850504
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New media needs new marketing
In: Strategic Direction 28 (2012) 6, pp. 24-27
social networking, has turned traditional marketing on its head. Customer conversations and interactive relationships with … sellers have rendered many marketing practices obsolete. Organizations need to understand the social media, re‐think where …
Persistent link: https://www.econbiz.de/10015010728
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Tracking the social media tourist
In: Strategic Direction 31 (2015) 10, pp. 18-20
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015012753
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The world at your fingertips
In: Strategic Direction 38 (2022) 9, pp. 8-10
and validating a scale to assist with social media marketing by proposing a system for firms to use when tasked with … digital marketing. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by …
Persistent link: https://www.econbiz.de/10015012955
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Spying and social media
In: Strategic Direction 31 (2015) 11, pp. 37-39
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015013028