Hlavaty, Valerie; Harp, Shelley S.; Horridge, Patricia E. - In: Journal of Fashion Marketing and Management: An … 1 (1997) 2, pp. 125-141
The purposes of the study were to classify South Korean female apparel shoppers into fashion opinion leadership groups and to develop group profdes by lifestyle characteristics, store selection attributes, clothing purchase influences, and sociodemographics. Data (N=271) were collected by...