Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Year of publication: |
2013
|
---|---|
Authors: | Yi, Youjae ; Jeon, Hoseong ; Choi, Beom Joon |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1238-1255
|
Subject: | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Experiment | Südkorea | South Korea |
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