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Word‐of‐mouth Communication in Singapore:With Focus on Effects of Message‐sidedness, Source and User‐type

Hou Wee, Chow; Luan Lim, Seek; Lwin, May - In: Asia Pacific Journal of Marketing and Logistics 7 (1995) 1/2, pp. 5-36

experiments showed that, generally, source and user‐type were found to be significant factors affecting the credibility of word …

Persistent link: https://www.econbiz.de/10014675745

Best practice in risk management and reputation

Larkin, Judy - In: Journal of Communication Management 4 (2000) 3, pp. 287-293

The 21st century brings with it profound changes in the relationship between business and society, and the implications for the way in which companies communicate are significant. In the era of the triple bottom line the stakes are much higher for companies in their dealings with the outside...

Persistent link: https://www.econbiz.de/10014851100

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

In: Journal of Consumer Marketing 30 (2013) 6, pp. 538-538

Persistent link: https://www.econbiz.de/10014850145

UK corporate reputation management: The role of public relations planning, research and evaluation in a new framework of company reporting

O’Connor, Nigel - In: Journal of Communication Management 6 (2002) 1, pp. 53-63

context, reputation, of which the public relations practitioner is custodian, is now a company’s most valuable and fragile … approach to corporate reputation management through a change in definition of directors’ duties and the introduction of a non … reputation management. …

Persistent link: https://www.econbiz.de/10014850684

Facing the mirror

Odedele, Sunday - In: Journal of Communication Management 9 (2005) 1, pp. 9-13

This paper aims to encourage PR practitioners to appreciate their role as the pivot of their organisation’s reputation … associations every 4‐5 years. Good conduct is essential for every PR practitioner as a reputation manager, and PR associations must …

Persistent link: https://www.econbiz.de/10014850780

Community Relations — good neighbour strategies

Friend, Carol - In: Journal of Communication Management 1 (1996) 1, pp. 89-94

A neighbour who lives entirely behind closed doors becomes the subject of speculation, rumour and at worst, fear, founded on lack of understanding. This is as true of an organisation as it is of an individual. This paper reviews the role and value of quality community relations strategies,...

Persistent link: https://www.econbiz.de/10014850996

CEO as a brand: managing the key dimensions

In: Strategic Direction 32 (2016) 5, pp. 34-37

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015012149

Is knowledge power?

In: Strategic Direction 39 (2023) 12, pp. 3-4

Persistent link: https://www.econbiz.de/10015013282

Healthy culture, healthy results

Salkey, Josie - In: Strategic HR Review 4 (2005) 6, pp. 2-2

was clear: the company must build a reputation for ethics to equal its fearsome track record as a financial powerhouse. …

Persistent link: https://www.econbiz.de/10015014864