Purpose – This paper articulates the significant value of the role of the Chief Customer Officer, namely in the CCO's ability to create and leverage customer strategy. Design/methodology/approach – The paper offers a view of the evolution of the CCO over six years based on recently completed...

In the post‐Enron era, investor relations vaults to the top of the corporate agenda, as companies must begin to rebuild investor confidence. While companies sift through the many questions investors are raising and the numerous proposals for change, proactive companies have the chance to...

Purpose – Most debates concerning outsourcing offshore in recent years have been politically oriented and based on casual observations. The purpose of this paper is to provide a clear economic understanding of the subject and to present offshoring in the context of globalization and in a more...

Purpose – The purpose of this paper is to examine opportunities for businesses to derive competitive advantages from broadband wireless products and services in the coming era of Unified SuperConvergence. Design/methodology/approach – Unified SuperConvergence is defined as a term of art that...

The most marked example of progress in marketing communications is the emergence of Integrated Marketing Communications (IMC). Many organizations now consider IMC to be a key competitive advantage of marketing. This paper reviews the developmental progress of IMC. Now, just a few years into the...

The current interest in Enterprise Resource Planning (ERP) software systems is based primarily on the principle of the system: generating real time data, enabling linkages across functional areas and divisions, and, thereby, promoting the integration of information across all of the units of a...

The order of entry of a firm in a market is associated with its ability to create value. This paper suggests that it pays to be a first mover in an emerging market, the darlings of 2001. It touches on the definition of an emerging market, discusses the importance of emerging markets in the...

Purpose – Practitioners argue that the way they treat their employees has an impact on firm success. However, they frequently do not equate this with relationship building. On the other hand, the academic relationship marketing literature does highlight internal relationships as having an...