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collaborative innovation can increase the opportunities for combining the right creative spark with the huge levels of work and …
Persistent link: https://www.econbiz.de/10015010635
innovation. Unfortunately, the car has not sold as well as expected and some experts blame this on the company's failure to be …
Persistent link: https://www.econbiz.de/10015010733
. Sometimes compliance is a reluctant afterthought, but there are others who use green innovation as a key part of their strategy …
Persistent link: https://www.econbiz.de/10015012338
successful innovation in periods of rapid change? In 2010, only 12 years after it started, Google was generating almost US$30 … essential for continuous innovation? And will other firms be able to copy their approach? Practical implications – The paper …
Persistent link: https://www.econbiz.de/10015012859
activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process …
Persistent link: https://www.econbiz.de/10014827664
In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...
Persistent link: https://www.econbiz.de/10014720988
not directly related to the project. External specialist companies are an increasingly important source of innovation and …
Persistent link: https://www.econbiz.de/10014720996
Patent law is a topic that seems to frighten many managers, who seem to have largely abdicated the topic to engineers and attorneys. Presents an overview and analysis of patents to help educate managers on this topic. Discusses patent application, patent strategy, patents and the marketing mix,...
Persistent link: https://www.econbiz.de/10014896427
insisting that the producer and not the customer is responsible for innovation. But times have changed since the late US … scientist made this claim. Innovation is no longer considered down to company efforts alone. A growing number of people now … recognize the important contribution certain consumers can make. Innovation is a costly business at the best of times. Testing …
Persistent link: https://www.econbiz.de/10015010710
have a considerable influence on their approach to issues like innovation and new product development (NPD). Indeed, the … alarmingly high. Risk and uncertainty thus remain the norm where innovation is concerned. In order to unearth those winning …
Persistent link: https://www.econbiz.de/10015010745