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live and breathe the brand values. This paper focuses on how effective internal communication can ensure that people feel …
Persistent link: https://www.econbiz.de/10014851083
Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers guidelines for effectively managing a legal crisis outside the courtroom while the case is pending before a court of law.
Persistent link: https://www.econbiz.de/10014851108
Public relations (PR) has outgrown national borders. In Europe it is an anachronism to think of national frontiers and this will be even more so with the single European currency. People and industry will cross and ignore national borders just as they now ignore county, ‘land’ or...
Persistent link: https://www.econbiz.de/10014851050
limitations inherent in the current standard accounting practice. It goes on to examine the possibility of radical alternatives …
Persistent link: https://www.econbiz.de/10014691500
Persistent link: https://www.econbiz.de/10014869999
Persistent link: https://www.econbiz.de/10014870001
announcements compiled by the General Accounting Office (GAO) that occurred between January 1, 1997 and June 30, 2002 is analyzed … earnings restatements are driven by a variety of forces, the most often studied and discussed being deceptive accounting … by providing data and citing relevant literature to provide an overview of accounting restatement activity in the USA.  …
Persistent link: https://www.econbiz.de/10014766380
At a time when technology enables more information than ever before to be disseminated faster then ever before, and markets and organisational goalposts rapidly change, there is increasing dependence on networks to meet both strategic and personal needs. This paper explores how to overcome...
Persistent link: https://www.econbiz.de/10014851101
examples and the lessons learned. It proposes steps that organisations can take to manage the communication needs of …
Persistent link: https://www.econbiz.de/10014851044
The development of a business strategy is widely believed to be one of the major responsibilities of the chief executive officer. Yet, an effective strategy can accomplish nothing unless it is effectively communicated, and communicating strategy effectively is a major stumbling block for many...
Persistent link: https://www.econbiz.de/10014668003