Integrated marketing communications (IMC) is regarded as an important marketing management issue because of increasingly dynamic market conditions, and the impact that this dynamism is having on the effectiveness of traditional marketing communications tools and planning approaches. IMC relates...

Purpose – The purpose of this paper is to evaluate the value of social media as an additional sales, marketing and communication channel for small businesses. Design/methodology/approach – It presents a case study of a family‐owned, internet‐only business start‐up, describing their use...

Raises the problem for a bank asked by a third party to freeze the funds of a customer, with special reference to New Zealand; the bank faces liability whichever decision it makes. Mentions the Royal Brunei Airlines and Twinsectra cases, and details a case study (US International Marketing Ltd v...

The literature has traditionally argued that marketing in firms serving consumer markets is, and should be, different from that in firms serving business markets. This research investigates the marketing practices of 279 firms in Canada and New Zealand to examine the relevance of the...

Purpose – This paper examines the models used to teach and encourage indigenous entrepreneurial activity, with a focus on indigenous entrepreneurship in a Maori context. Design/methodology/approach – In particular, the paper explores the pedagogical challenges from the perspective of...

It is well known that within an economic region, shippers’ practice of logistics is shaped significantly by various factors, such as transportation regulation. The precise purpose of this paper is to describe these factors and their influence on logistics practice in the New Zealand context....

If we try to look at the future of public sector management in the UK, it might be more useful to think about what is happening in the rest of Europe, rather than looking at the USA (“reinventing government”, etc.) and especially New Zealand. There are some common pressures on the public...

The main objective of a 1986 survey of production and operations managers throughout New Zealand industry was to determine the extent of computer use. The survey explored the use of microcomputers, mini computers and mainframes by production managers. Job title and responsibilities of the...