Performance counselling is a powerful motivational tool and can be defined as a formal discussion between a manager and a subordinate for the purpose of discussing the subordinate's current job performance, determining why the performance is at its current level (whether acceptable or not), and...

In persuading people to drink your wine instead of someone else's it is essential to know what will make them change, and what will deter them from changing again. In their theory of reasoned action Fishbein and Ajzen (1975) developed a model designed to achieve just that Reasoned action theory...

This paper will consider global branding in international markets and specifically global marketing strategies as applied to the Chilean wine industry. This will be completed mainly by secondary data research and a comprehensive literature review. In the first part, the central arguments of...

This paper explores the massive growth in New World Wines and in particular more recently in Chilean Wines over recent years. It analyses a number of factors influencing this trend, including price, taste, distribution and so on, yet highlights one important aspect is the on‐shelf impact of...

Claims that brand image is not the same as corporate image, and that companies must actively promote company and brand names. Reviews relevant literature before addressing the case of a company in Singapore. Examines proactive image building as a communications strategy, assesses the corporate...