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Claims that brand image is not the same as corporate image, and that companies must actively promote company and brand names. Reviews relevant literature before addressing the case of a company in Singapore. Examines proactive image building as a communications strategy, assesses the corporate...
Persistent link: https://www.econbiz.de/10014692364
this behavior may partially be explained by the fact that women may have to work harder for promotion. Originality …
Persistent link: https://www.econbiz.de/10014752427
discussed, and present banking activities with regard to branches, services and promotion are examined. This comprehensive look …
Persistent link: https://www.econbiz.de/10014760429
Performance counselling is a powerful motivational tool and can be defined as a formal discussion between a manager and a subordinate for the purpose of discussing the subordinate's current job performance, determining why the performance is at its current level (whether acceptable or not), and...
Persistent link: https://www.econbiz.de/10014888583
important in their promotion in management. A major finding was the similarity between the profiles of female and male managers … factor in promotion more than the female managers. “Having a career plan” was not an important factor and few of the managers …
Persistent link: https://www.econbiz.de/10014888586
The Internet has the potential to revolutionize all kinds of business activities, including the creation, promotion …
Persistent link: https://www.econbiz.de/10014904945
This is the first of two articles about the organisational processes concerned with promotion. In this first article …, we present a brief outline of the way promotion is dealt with in most textbooks. We then begin looking at the reality of … promotion processes as indicated by a case study based on an organisation we shall call “Promco”. A number of major issues are …
Persistent link: https://www.econbiz.de/10014923862
Second part of a two‐part article. Full description of the Promco case study (see also LODJ, Vol. 6 No. 2).
Persistent link: https://www.econbiz.de/10014923873
Most existing research examines export promotion organization (EPO) performance by assessing how firms benefit from …
Persistent link: https://www.econbiz.de/10014827288
This article reflects on the significance of family centres in the UK as a mirror of new possibilities for child … family centres as part of ‘family support practice’. The article reveals a rich vein of family‐centred, centre‐based activity …
Persistent link: https://www.econbiz.de/10014852645