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Purpose The aim of this study is to reveal the contribution that Journal of Business & Industrial Marketing has to scientific research and its most influential thematic work in B-to-B since its beginning in 1986 until 2015, in commemoration of the 30th anniversary. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014844004
Protectionist legislation has experienced a resurgence in the US. The legislation aimed at the textile and apparel industry has proceeded the furthest. It serves as an excellent case to examine the arguments for and against protectionism, the strategies for textile and apparel marketers should...
Persistent link: https://www.econbiz.de/10014827905
The pace of organizational change has accelerated, competitive pressures have intensified, and most organizations are now forced to operate within much more complex environments than was the case a relatively few years ago. In the past, many organizations focused on vertical integration as a...
Persistent link: https://www.econbiz.de/10014702854