Unit pricing and its implications for B2B marketing research
Year of publication: |
February 2018
|
---|---|
Authors: | Johnston, Wesley J. ; Mora Cortez, Roberto |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 32-39
|
Subject: | Marktforschung | Market research | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy |
-
Preismanagement im Investitionsgütermarketing : Modelle für reife Märkte
Poscharsky, Nikolaus, (1998)
-
How organisations generate and use customer insight
Said, Emanuel, (2015)
-
Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z., (2014)
- More ...
-
How to recover B2B relationships after a failed online reverse auction
Mora Cortez, Roberto, (2019)
-
Marketing role in B2B settings : evidence from advanced, emerging and developing markets
Mora Cortez, Roberto, (2019)
-
Cultivating organizational wisdom for value innovation
Mora Cortez, Roberto, (2019)
- More ...