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In: Strategic Direction 38 (2022) 11, pp. 37-38

writer who adds their own impartial comments and places the articles in context. Findings Tourism destinations are having to … contend with an increasingly competitive and fragile marketplace, and therefore are having to create collective branding …

Persistent link: https://www.econbiz.de/10015013105

Branding as risk management

In: Strategic Direction 31 (2015) 10, pp. 12-14

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015012874

The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media

In: Journal of Consumer Marketing 31 (2014) 4, pp. 329-329

Persistent link: https://www.econbiz.de/10014850504

A little bit of marketing history repeating

In: Strategic Direction 31 (2015) 2, pp. 10-12

Persistent link: https://www.econbiz.de/10015012000

The value of social media

In: Strategic Direction 31 (2015) 1, pp. 3-5

Persistent link: https://www.econbiz.de/10015013147

From remoteness to recognition

In: Strategic Direction 27 (2011) 9, pp. 10-12

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010644

Tracking the social media tourist

In: Strategic Direction 31 (2015) 10, pp. 18-20

Persistent link: https://www.econbiz.de/10015012753

Affirmation, assimilation, and anarchy: critical undercurrents in destination branding

Dioko, Leonardo A.N.; Harrill, Rich - In: International Journal of Culture, Tourism and … 5 (2011) 3, pp. 215-226

destination branding spanning almost 12 years in order to locate the relevance and import of the following nine papers compiled … for this special issue on destination branding and marketing. Design/methodology/approach – A general review of literature … is undertaken guided by an epistemological approach to knowledge thus far generated by the destination branding field …

Persistent link: https://www.econbiz.de/10014768302

Destination brand love: managerial implications and applications to tourism businesses

Swanson, Kathryn - In: Journal of Place Management and Development 10 (2017) 1, pp. 88-97

aims to address this issue through exploration of the utility of the concept of brand love in the context of tourism … come from tourism destination marketing organizations determining what type(s) of love is/are (or could be) prevalent among …

Persistent link: https://www.econbiz.de/10014899500

New technology and tourism industry innovation: evidence from audio-visual patented technologies

Pantano, Eleonora; Stylidis, Dimitrios - In: Journal of Hospitality and Tourism Technology 12 (2021) 4, pp. 658-671

Purpose Patenting behaviour in the tourism sector has received little academic attention due to a wider belief that … innovation in tourism commonly involves improving the services in ways that are hardly patentable. This paper aims to address … this oversight by focusing on patent analysis as means to evaluate the innovation trends in tourism. Design …

Persistent link: https://www.econbiz.de/10014874021

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