specific claims about prevention or treatment of disease, the implied associated health benefits of using dietary supplement … perspectives about the truthfulness of claimed health benefits and quality of information presented to consumers. Although dietary … health events. Marketing and policy implications are described. Originality/value – The outcome would help increase consumer …

/brand effect model. Middle‐class consumers in two countries are compared: the USA, an established consumer society, and India, a … recently developing consumer society. Focus groups demonstrate the tremendous importance of brands in India, but survey data …

, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct store features as … developing market such as India do not require the service paraphernalia offered by many of the new store formats emerging in the … lately. Some hypotheses about the evolution of the retailing business in India, which requires further investigation, are …

Purpose – The research presented here aims to build a picture of the changes in retail taking place in India. India is … are more developed in the North and West part of India. Food, groceries and apparel purchase by customers contributed to …

variables — message, source and user‐type — on credibility and behavior intention. The experiment involved 1,440 respondents … intention variable. Negative message was found to generate the strongest negative behavioral intention than positive message and … intention. In addition, t‐tests results also revealed significant differences in perceptions between the two samples.  …

The primary purpose of this paper is to investigate the healthcare organization’s intention to use radio frequency … intention to use. The results provide support for several indirect relationships as well. These include indirect relationships … intention to adopt RFID technology in the healthcare organization. This research is grounded in the theory of reasoned action …

The measurement of children's quality of life has an important role to play in improving their experience of health and … measures that are not only comprehensible to children of different age groups, but also meaningful to parents and health … the individual is also discussed in the light of the advantages to be gained from the increased uptake within health and …